Yesterday, we were made aware by the Computer Crime Unit that scammers are active in the BeNeLux market, trying to take over computers from innocent users. They call the person stating they are from Microsoft and that their PC is infected. They instruct to go to a specific website which then installs malware to be able to take over the PC completely. You can read our official statement here (in Dutch) or here (in French). Please spread the word amongst your customers and friends.
Archive for the ‘FAQ’ Category
Partner advisory hours are one of the many benefits available to Microsoft Partner Network members.
Build your expertise in a particular solution area. Connect with Microsoft consultants to develop technical knowledge that can help you succeed in the marketplace.
Below is a list of all the Technical Enablement Offerings we have available in November in Dutch, English and French !
Subscribe now and don’t miss this unique opportunity to attend workshops led by experienced Microsoft partner consultants in an interactive training environment.
||Essential knowledge for Microsoft products and solutions. Learn about new features and presales opportunities, and get an overview of a solution with these workshops.|
||Reusable tools and best practices to help identify requirements and deploy solutions.|
||Technical training for deployment, development, and migration to deepen your skills and knowledge base. They are designed to be an in-depth resource to help you deliver to your customers.|
As a partner it is not always that easy to understand what events you should attend, considering the truckload of invites you probably see passing by. I just wanted to give a bit of background on our event strategy.
Basically, there are 2 main partner groups to simplify things:
- partners that focus on Enterprise and Large Mid Market customers
- partners that focus on Small & Medium Sized customers
Every year, there are 2 main events and every event will have an in-person version as well as an online part afterwards.
So, for Enterprise partners, this event is called Microsoft Connect, for SMB partners, it’s called Partner Roadshow. And then there’s the Worldwide Partner Conference in July for all partner types from around the world.
Let’s put this in a grid and you’ll see it’s actually very simple.
First up is 2011 Microsoft Connect on October 11th, 2011 in Affligem (Montil). If you consider yourself as a partner that fits the target group, you are more than welcome. If not, stay tuned for more news on the Partner Roadshow.
“Just give me some leads” is the most heard answer to the question: “What would you like to get from Microsoft as a partner?”. Well, about 6 months ago, we launched Microsoft Pinpoint in Belgium (and in the mean time we are ready to accept Luxembourg partners as well).
Pinpoint is a new platform to allow partners to profile themselves towards potential interested customers, not to call them prospects. But, this is not your average listing tool, just showing a truckload of names. The goal is to really interact with customers. As this tool was built from the ground up, we could implement SEO principles from day one. For instance, every partner profile is an individual page, meaning that search engines can go right to your page on Pinpoint (if you make it attractive to these search bots of course). You could also link to your own profile on the Microsoft page, which might increase your site credibility.
Customers can also provide ratings (you know the 5-star system from any other website). This ratings will also help you to get ranked higher. You can create service and applications to show to your prospects what you are doing exactly.
But how do we get customers to this site? Well, I’m glad you asked. Last week we started an advertising campaign to generate traffic to a page explaining what a partner is and why you should work with our partners (another often heard comment that we don’t explain to customers what a partner is). Besides the display ads on numerous sites, we also had a panel on our homepage. We will surely repeat this in the near future, so don’t panic if you think you missed the boat.
Just make sure you get on Pinpoint. If you are… good, but maintain your profile so your customers have the latest info. If not, go the Get Listed page on Pinpoint and log in to the dashboard (please note it might take a few days before your access to the dashboard has been cleared).
Oh, and one last thing…Go and visit the site as if you were a customer. Would you buy from yourself? Is it appealing enough? You could have a look at what your colleagues in the market are doing? But, this is work for marketers. So get your creative engines going… And dazzle your potential customers…