As a partner it is not always that easy to understand what events you should attend, considering the truckload of invites you probably see passing by. I just wanted to give a bit of background on our event strategy.
Basically, there are 2 main partner groups to simplify things:
- partners that focus on Enterprise and Large Mid Market customers
- partners that focus on Small & Medium Sized customers
Every year, there are 2 main events and every event will have an in-person version as well as an online part afterwards.
So, for Enterprise partners, this event is called Microsoft Connect, for SMB partners, it’s called Partner Roadshow. And then there’s the Worldwide Partner Conference in July for all partner types from around the world.
Let’s put this in a grid and you’ll see it’s actually very simple.
First up is 2011 Microsoft Connect on October 11th, 2011 in Affligem (Montil). If you consider yourself as a partner that fits the target group, you are more than welcome. If not, stay tuned for more news on the Partner Roadshow.