“Just give me some leads” is the most heard answer to the question: “What would you like to get from Microsoft as a partner?”. Well, about 6 months ago, we launched Microsoft Pinpoint in Belgium (and in the mean time we are ready to accept Luxembourg partners as well).
Pinpoint is a new platform to allow partners to profile themselves towards potential interested customers, not to call them prospects. But, this is not your average listing tool, just showing a truckload of names. The goal is to really interact with customers. As this tool was built from the ground up, we could implement SEO principles from day one. For instance, every partner profile is an individual page, meaning that search engines can go right to your page on Pinpoint (if you make it attractive to these search bots of course). You could also link to your own profile on the Microsoft page, which might increase your site credibility.
Customers can also provide ratings (you know the 5-star system from any other website). This ratings will also help you to get ranked higher. You can create service and applications to show to your prospects what you are doing exactly.
But how do we get customers to this site? Well, I’m glad you asked. Last week we started an advertising campaign to generate traffic to a page explaining what a partner is and why you should work with our partners (another often heard comment that we don’t explain to customers what a partner is). Besides the display ads on numerous sites, we also had a panel on our homepage. We will surely repeat this in the near future, so don’t panic if you think you missed the boat.
Just make sure you get on Pinpoint. If you are… good, but maintain your profile so your customers have the latest info. If not, go the Get Listed page on Pinpoint and log in to the dashboard (please note it might take a few days before your access to the dashboard has been cleared).
Oh, and one last thing…Go and visit the site as if you were a customer. Would you buy from yourself? Is it appealing enough? You could have a look at what your colleagues in the market are doing? But, this is work for marketers. So get your creative engines going… And dazzle your potential customers…